From March 3rd to 5th, 2025, Made of Genes maintained a presence at the Mobile World Congress organized by the Global System Mobile Communications (GSMA). Throughout the three-day event, the company operated a dedicated booth and contributed to the Sports Tomorrow Congress segment.
Digital Twin Presentation
Laura Isús, serving as General Manager, delivered a presentation highlighting the organization's collaborative efforts with FC Barcelona. She discussed the implementation of digital twins—virtual representations that replicate athlete data to assess injury likelihood and recommend preventative approaches and performance enhancements.
Notable Visitors
A notable attendee included Joan Laporta, president of FC Barcelona, who visited alongside Albert Mundet, General Director of BIHUB. Both individuals sought to understand the company's athletic development initiatives firsthand.
