The Barça Innovation Hub (BIHUB) has invested in Made of Genes as a shareholder, marking a strategic partnership focused on artificial intelligence development for athletic performance.
Partnership Announcement
The collaboration was unveiled during the Sports Tomorrow Congress closing session, with Joan Laporta, FC Barcelona's president, in attendance. Made of Genes leadership participated, including CEO Oscar Flores, Chief Business Development Officer Miquel Bru, and General Director Laura Isús.
Partnership Focus
The organizations are jointly developing innovative algorithms powered by artificial intelligence designed specifically for high-performance athletes. A significant aspect involves incorporating a gender perspective that addresses the distinct needs of professional female athletes alongside male counterparts and aspiring sports professionals seeking performance advancement.
The initiative represents efforts to deliver market-leading solutions that optimize athlete preparation through comprehensive molecular and biomedical analysis.
About the Organizations
Made of Genes specializes in AI-driven systems analyzing genetic and biomedical data for athletic optimization.
BIHUB (Barça Innovation Hub) focuses on investing in startups aligned with sports innovation and performance enhancement objectives.
